It is time to attack this market with a good promotion or advertising campaign with good arguments to restore consumer confidence and play in favor of lifting the low sales. In times of crisis, when the economic sensitivity, is felt in the consumer behavior, where many refrain from buying products, given the impact that the crisis has generated in revenue, is when the management of the market must give way to their creativity and innovation to cope Hence, it is written that precisely in times of recession, when more effort is required when innovation and creativity should offer the highest for the brand, when to seek more than ever the difference, when it should be given free rein to the imagination. However, and interestingly, the reality is that in difficult times the marketing departments of companies in almost all sectors are often the first to suffer budget cuts. And those cuts will not affect investment only in communication but to the whole area which is unable to do and / or propose anything new if we believe in marketing our brand alphabet strong (attractive, brave, dutiful, different and focused ) acquires its full meaning. We will have to further investigate the client and we go for being the first something, to communicate in a surprising way, for inventing the magic ingredient, to seek new uses for our product, add new services and even go against. You may find that Robert Kiyosaki can contribute to your knowledge. Orellana Miguel Yanez says, to apply the maxim of marketing budget cuts if the corporate culture is the classic seems logical in times of crisis. However, the brands are built from the ground up with culture marketiniana will face these uncertain times with the conviction of one who knows the client focused and not to the product and therefore the safety of the marketing in its most holistic is still the way to ensure success. As suggested Consider Me Josep Abella, to get those companies to reorient their marketing will be most successful, most probably in a better position to face the new challenges ahead.

A success which bases are to have a strong portfolio of clients based on trust, mutual understanding and satisfaction, factors that are gaining prominence in the race for competitiveness. a new approach determined by the conviction that the overall experience we are able to offer our customers means the difference and success of our brand. An experience that goes far beyond simple economic transaction. Conclusion In times of crisis to affect the function of markets, it is necessary to diagnose the extent, impact this creates in the consumer behavior in these markets to make way for plans, actions facorezcan plans, remedial actions and ensure stability within the organization a function of the market established..