‘Activating texts, enthusiastic alumni and donors’ – dialog thread volume II by Ilka Hoepner published topics find ideas develop and convincing texts for social media, newsletters, press, magazines, mailings or homepage, are the themes of this new guide for alumni Manager and fundraiser in college or club. Numerous tips from practice on topics such as creative idea search, effective writing (tricks & gimmicks, etc.) and use in the various dialogue channels are included. Under most conditions Ben Silbermann would agree. To inspire donors and former means continuous creative dialogue. But also in the new as old media to focus it, to pick up the audience there is important in managing alumni as well fundraising. The author said: it must be fun to be a part of the network. Alumni – or donor networks need effective dialogue for growth! To go without the concept of the whole story ran or to try it with tedious dialogue is counterproductive.” The manual dialog thread volume II activating Texts, enthusiastic alumni and donors”from the MV science publishing is now available in bookstores to 22.90 euros. Many universities, colleges or alumni associations have been active for years in the Alumni marketing, while others plug straight into the building. Thus, there is a large information gap with different questions. With her book, Ilka Hoepner answered the many different questions. Through its sales and marketing experience, the author of Ilka Hoepner is successful since 1997 in the Alumni – and network management. Her first volume of dialog thread properly manage Alumni addresses”has also recently appeared as an eBook. See Dialogfaden.de more information to the practical guide and the author can be found.