There are also still in Arabia reserved certain occupations are entire neighborhoods, such as the silversmith. The Klan-to individual companies is changed with increase of people in a city of tens of thousands. Thus, the differentiation became increasingly important. Ali Aboutaam often says this. Thirty (?) Pages Meier in the Berlin industry book proves that historically the economic observation was becoming increasingly important for the commercial driving: Josef Schmied, blacksmith at the Trabrennbahn Dinslaken is a piece of sugar for a Fiirmenbezeichnung method: there are different types of sales. Sell by shipping/Internet-shop, business/office or the living room via the Internet.

It is aunt Emma shop today to retailers or . He/she was retailers and specialist for… Here, the generation name for sales success is crucial. Earlier, it was a personal recommendation: “My Vetter aus Dingsda with leaky roofs knows!” Later they were looking for yellow pages under D in > roofing and chose the with the largest or smallest mm display, depending on the purse strings. Then went one such as EDEKA, a generalist. These were names or synonyms to anonymous brand terms. You can call a small problem solver only passport form if they have to do it with ladder.

Keep in mind: the company name can rational-digital (passport format) or do the emotionally-analog: residential paradise to attract the different hemispheres of the brain. Today, we must also distinguish between: persons and capital companies, etc., as well as between craftsmanship and industry, etc. To still the conversion of problem solving and name came to brand: pace instead of paper handkerchief Maggi instead of Greens which must define who is not peek & Cloppenburg or C & A in fashion, in the network, also as name brand: Bogner fashion: premium quality for sports and leisure activities were examples from the pre-Internet time, name brands: Bosch larger companies are shifting from known personal to more anonymous name : MAX MuLLER, freight forwarding Schmidbauer Gruppe GmbH bahrt other logistics group anonymize themselves from the outset: EUROPCAR ADAC who once engaged in international transport and logistics AG cryptography, or a new password was looking for who knows the readable information: Wolfgang Schwalm (un encrypted) the half-read: HeLBa, W.