A subscriber to my newsletter asked me the following question:…I was reading the book your first year in Network Marketing, and there is mentioned that not 2 MLM business should work at the same time, I recommend? The question is very interesting and deserves to be treated in this newsletter: I must begin by saying that, both Mark Yarnell and his book its first year in Netwok Marketing deserve all my admiration and my respect. Mark Yarnell is an otivo’s inspiration for many people who are trying to find your way through the MLM industry. However should be noted a very important issue: Yarnell developed her organization between the 1980s and 1990s. Since then many things have changed: firstly, the internet 10 years ago and especially e-commerce was still an industry in its infancy, so it was not reliable as a support tool for the networkers. Do you remember the famous crisis of the .com?This was mainly due to it were discussed in implement on the network the same advertising and promotion strategies used in traditional media and the result was a dismal failure. On the other hand, in the era of Mark Yarnell, there were no advances in communications with which we currently not could – for example – be in Conference over the Internet with members of your team located in different places of the world.
If you wanted to train your team you had to be physically in the same place with them what offered many difficulties when working with several groups. Of course that if that amounts to work two or more opportunities at the time the task was impossible. Today we have an e-commerce much more mature and reliable as well as communication technologies enabling us to be in constant contact with our teams therefore… It is perfectly possible to work twice as long as you have very clear marketing concepts. I’ve seen some cases of people who have lists of prospects to which bombard week after week with a new opportunity with messages new style launch the first month is free etc, etc obviously that this way of working is not working. Despite all the technological advances, the approach is very important. If try to pursue twelve rabbits at the same time probably that catch none. Why I recommend that if you are working two MLM your first objective should not be promoting one or another.
Your first goal should be to build a list of interested prospects and establish a relationship of trust with them. Once this objective is your decision determine which opportunity shalt offer them first. This opportunity will be what in marketing is known as front product while your other opportunity generally more costly actara as your product of backroom and thou shalt offer it is only to better qualified prospects. As you can see it is perfectly possible and convenient to work more than one MLM opportunity over the internet being marketing keyword for your success.