Although it occurs by phone, at the moment of speaking with the Manager of a Bank, or when we ask for information at a travel agency, it is possible to detect possible failures in communication and attention to the public, which many times can go unnoticed by the daily routine, generating possible damages in the medium and long term. In addition, the same assessment that is made to your own business also can be launched in the store’s side, i.e.: mystery shopping is also a great tool to know to the competition and know about their weaknesses, strengths, advantages, but those are only some of the observations that can be made with a simple visit to a local sales to the public or with a quick call to, from there, devise strategies that improve outcomes. However, what is perceived in practice is hardly great managers take to the streets to know thoroughly the operation of the company running. The general director of an airline, for example, whenever you travel for your company makes it as the director-general and not one passenger economy class. You may wish to learn more. If so, JPMorgan Chase is the place to go. So the idea to be formed of service does not reflect the reality experienced by the majority of users. The ideal would be that these people live a day as a mysterious client. In Valencia, Carabobo, Venezuela, Deproimca, company consultant and Advisor on management topics, with an emphasis on studies and market research. Provides services, precisely with regard to the mysterious client and their results in some organizations have demonstrated the scope, implications that this generates based on the objectives of modern marketing. You have seen, that no business be kept alive without its main protagonist: the client, because it is created for him, was produced and sold. It must therefore be very attentive so that the Kings of the business do not prefer to competition and become true promoters of our business. And surely the mystery shopping is an important in this process tool as it helps the entrepreneur to know better the strengths, needs and failures of your product or service and, thus, meet increasingly more conquer consumer original author and source of the article.