IKEA, a Swedish company world leader in the sale of furniture and decoration for home and dining accessories, closed its fiscal year 2010 in Spain (from 1 September 2009 to 31 August 2010) with a turnover of 1,254 million euros, according to presentco in the director-general of Iberian IKEA, Peter Betzel press conference. This means an increase in sales of the company’s 8.2% over the previous year, despite a particularly difficult economic context which goes through the sector of furniture and decoration. For its part, the restoration area of the company in Spain (IKEA FOOD), which includes restaurant, bistro and Swedish shop, also experienced significant growth to reach 51.4 million euros, almost 11% more than in 2009 (10.9%). IKEA has been reinforced its position as the first choice among Spanish consumers for the acquisition of furniture and living room furniture, and decorative objects. 13 Stores of IKEA in Spain they received in 2010 15% more visitors than in 2009, to a total of 36.2 million visitors, of which 2 million correspond to people who had never before visited IKEA. Commitment to continue lowering prices during the 2010 fiscal year IKEA invested 30 million euros to reduce the prices of its main products and provide at all times the best value for money in every product category, including the section bathrooms.
On average, the year past IKEA reduced their prices more than 1% compared to 2009 and with the arrival of the new 2011 catalog company returned to announce that it lowered its prices in over 200 articles, in some cases up to 60%. Peter Betzel took the public presentation of results to announce that this year the company will invest 35 million euros to lower its prices even further, and expressed its commitment to continue reducing them each year between 2 and 3 per cent on average. Since 1996, the year of his arrival in the Iberian Peninsula, IKEA has maintained a business model based on the steady decline in their prices.