Challenges Keep Us Alive

Recently I received in my e-mail a message that I found rather shocking and that even though it had received another probervio, I thought it was interesting to publish here. This is the message … The Japanese have always loved fresh fish. But the waters close to Japan have not…

Technology And Development

Technology and development The core of any CRM strategy is the database. To begin the development of a good database is advised to develop a club of the firm, although much data can be generated with conventional communication strategies such as graphics, radio, television, e-mailing, Advertisement, etc.. In this case,…

Logistics M & A: Back On The Rise

The M & A activity in the sector logistics will rise again. Driven, it will rise again due to strategic buyers, but also increasingly by investors that logistics will be M & A activity in the sector. That is driven primarily by strategic buyers, but partly also by financial investors,…

Social Marketing

Marketing is a peculiar discipline, that tries to work with the rigor of mathematical the extremely human subjects, like the personal tastes, preferences and decisions. Some of the things to which the marketineros are more adept are the numbers, the rates and the percentage. And it is well that thus…