Monthly Archives: October 2011



Characterization of a new employee: the relative productivity of new staff in This year, as compared with the previous one. Reviews. The views of employees about their companies have huge marketing value. Hundreds of employees to discuss positive aspects of your company to friends and colleagues. This indicator will show the percentage of the flow of personnel into the company on the recommendations of its staff. Competitiveness – a new and important argument in selecting and retaining talent. Competition for non- workers have always been big, and it does not depend on the state of the economy.

Do you want to be the first in this fight? Do you want to remain good workers and have developed in your company, instead of away from you? C using the figures you can compare the number of new personnel, the company lured from a particular competitor, and the number of frames that competitor lured away from the company. The positive coefficient indicates that a party wins the recruiting war. Brand development company. This option demonstrates the effectiveness of HR in the dissemination of information about the company busy for the population. Positive branding of will be assessed through focus groups and professional conferences. Focus groups will be selected at random to interview professionals to assess the company, its corporate culture and management system. If the firm appears in the ranking of the best companies, they will know exactly what the brand is strong enough. Time to reach maximum productivity, a new employee.

Russia Markets


For example, one of our customers, who planned to form in early 2009 to command the Russian market continues to move toward this goal. – Which companies are downsizing? – Basically it is Russian manufacturers and distributors. It is from these companies, we are witnessing an increased influx of candidates. Western firms feel relatively stable. I should add that some employers use situation on the labor market to get rid of "ballast" to replace the current staff to a higher quality. Selection of candidates for the job market has become broader. – What professionals are now in excess, and any still not enough? – The market is experiencing a large influx of managers who held the position of deputy heads of divisions / departments, ie "Backup" link.

More become marketers. But not those highly qualified specialists, which is called, in the afternoon with fire will not find, a young, inexperienced. Or those who combined work in marketing with some additional features. Strong, experienced product is not laid off – they will hold up to the last. As for medical representatives, then we do not notice some excess candidates. If they appear on the market, quickly find jobs. Good medpredstaviteli always in demand.

– How are things going with the experts pharmaceutical production? HR-Pu noted that the market there were great technologists. – I would not talk about this fact, as a mass phenomenon. The fact that the industry threw out these specialists on the market, due, probably, not a crisis, and other processes.

Yandex Rambler


To start would be with the client a detailed conversation about its products and services. Once you have complete information about the business customer, start making a list of keywords. When you're done, compare it with the client. In most cases, your list will be much wider. Traditionally, companies advertise only those products that just forgetting about the services.

It's a pity, because often the keywords associated with products, more words relating to services. Standard questions before beginning the campaign in the contextual advertising: What the main products you sell? What basic services do you offer? What distinguishes your products from competitors' products? V How are your services? In what sectors are you currently working? In which sectors would you like to work in the future? What marketing materials do you use to promote products and services? How do customers usually find out about your business? And what words to take advantage of the consumer? The goal of any PPC advertising – to attract as more visitors to the site of the customer. So you need to argue from a position of an ordinary user. What words would you have introduced yourself in the searcher, if you wanted to buy a particular item? Take the example of a company producing waste bins in stainless steel. If you were a buyer, what words would you have typed into Google, Yandex Rambler or to find this company? Installing the Doorphone to the apartment. Video intercom to the entrance. Repair intercom.

If you would be purchasing agent for a large company, the list would look different: Installing the access control system. Service intercoms. Installation of warning systems. Morphology of the keywords. Use the same keyword in the singular and plural. Also include a list of same root word. For example, if "teaching" is part of the passphrase, you should include in the list, and words such as "learning", "teacher" and "Training". When the place is important. If location is important for the company your client, then stoit use keyword phrases geographical name. For example, "Sydney surfboard", "Australian surfboards, "etc. Such phrases are most often fall into the category" middle ground ": they can be quite cheap in the market of contextual advertising, but it will not yield in terms of conversion. Software provision of assistance. Once your list will grow to 50 words, you can enjoy all the comforts of software generators keywords. With programs like Google keyword tool, Overture, Wordtracker, Yandex: statistics of requests" and / swrds You can increase your keyword list to hundreds, using their different combinations. Conclusion. By compiling the initial list of keywords for PPC advertising should be treated carefully and responsibly. This is an important step towards to the success of the campaign on contextual advertising, so do not sweat it. Ask colleagues and friends what words come to their mind when they see products and services to your customer. Resist the temptation to use the software for do all your work. Remember that the more words have been picked up by hand, will be in your initial list, the more you will get a complete list with the help of software.