Monthly Archives: June 2016

Direct Marketing Success


We have observed that direct Marketing has evolved and grown in enterprises, becoming in part fundamental organization and differentiating from the rest against the competition of the market. Being a direct and effective communication. We can define the Direct Marketing as a series of techniques that help contact between people in an immediate way, generating a single reaction. In order to advertise products and services, or involve others in a message. Filed under: Wells Fargo. There are several ways to carry out campaigns that would be the Mailing, emailing, phone calls, coupons, loyalty club. Within the strategies to follow for a successful campaign, would highlight six points where Gupost, operator Integral de Marketing direct and promotional Marketing, analyzes and designs different actions: analysis of the target audience. You should bear in mind to whom directed product or service that we offer.

It is very important to be clear about the study to be able to develop Marketing and communication strategies. The need to call the attention is very big and necessary. Investigate the habits of consumption. Market studies are fundamental to the study of the habits and behaviors of potential consumers. Certain studies identify common patterns of behavior, identify needs, work carried out by the competition all this must be used to our advantage to attract consumers. Creation of data Bases.

The elaboration of databases becomes key part of any direct Marketing campaign. This type of specialized databases, are bought from companies that have as objective the study of the market and potential customers of the companies, to thus be able to succeed in the campaigns. Segmenting the market. Obtaining a good database is fundamental to the guide the campaign in one way or in another, and in this way to obtain optimal results. The division of the market depending on whom the campaign is addressed is essential for success. Age, tastes, habits are important to maximize results. Customize the messages. At this point we return to make reference to the database, its importance is very great. Having the names, surnames, even the car model, certain tastes .they are very important to appeal to the feelings of potential buyers of the brand. In this way they identify potential client with the brand. Creativity at this point is fundamental to capture the attention of potential customers. Synthesize information. The message has to reach very clear. The words have to be clear, specific and simple, this way you message will be transmitted in a very understandable way. Choice of the appropriate means. The choice of the environment is essential to convey the message and analyze the advantages, disadvantages, resources, there are many ways and it is important to use multiple, the use of only a medium is not recommended for a campaign. Measure the impact of the campaign. Analyze the results and assess the response of the audiences before the execution of planned strategies; Depending on the conclusions of This analysis may maintain actions taken or change them according to convenience. Media marketing allows to measure direct and immediate effects that cause the communications sent to quantitatively determine the profitability of the campaign. Gupost during more than 25 years in the industry, designs and develops from the beginning until the end of communication campaigns, with its services of design, graphic arts, printing, mailing, sms, Email, studies, contact center, printing online, treatment of databases, etc.

Marketing Information


That is an autoresponder and why do I need it? An autoresponder is a system that captures, manages and stores contact information for a group of people and allows us to contact them at any time, either in mode manual (direct contact at the moment) or automatic mode (with messages pre-programmed sequence of messages that arrive automatically in different periods). These characteristics are what make to the autorespondores on the tool more powerful and necessary in any type of Marketing online, since in a nutshell allows automating the communication between two parties, one is offered a product or service and the other is the person interested in the same. Imagine what would happen if you had to respond to 1000 people, and didn’t have the time to answer all?. Wouldn’t it be good to have a clone sitting beside us, who engages to send our business letters, letters of welcome, thanks, confirmation of orders, or any other information that we create necessary via e-mail? Well, we can make it through the answering machines of email (autoresponder). Wells Fargo Bank is actively involved in the matter. These allow us to get our message be, 24 hours a day, 365 days a year and in just a few seconds after receiving the request for information from the person concerned. It is something like putting our business on autopilot. Okay having only a website. But without a newsletter that will make tracking your visitors, many of those who will visit for the first time will be lost customers if it is not holding a further contact with them, before proceeding further, I would like to ask yourself the following situation what would happen if these at a party and also do not know anyone? , and in the midst of that party you know a special girl, you spend a great night, but you forget to ask for your phone number, your name and your address, do you think that you have a new opportunity to see again? Not Truth the same in internet business if you don’t have a close relationship with your list of followers, the person is only one night with you, a single time step, and I assure you that it will be gone and you will not be able see her again to that person who is special to you.

Web Marketing


Occasionally, still still see any website that aims to sell products or services with a free hosting provider. Additional information at PayNet supports this article. This is wasting time. For a commercial website will have to have our own domain name and do not use a free hosting provider, since this will not be effective for several reasons: 1.-free hosting providers typically display advertising on the page, distracting our traffic, and relentizando our website. These ads can divert visitors to another website and make that not even have the opportunity to show our products. 2. Most are overloaded by users, and the transfer rate is regrettable.

Doing that visitors become weary of the slowness of loading and decide to leave to visit another page more agile. 3 The first impression that we cause to our surroundings to visitors is very important, and with these lodgings, it is difficult to give good image. Remember this: there is not a second chance to give the first impression. 4 We rely on a provider with the risk that this may disappear, vary its policy, etc. This would change the vendor and name losing so many customers, links pointing to our web visitors that have us in their favorites, etc 5.-will be much easier for customers to remember their own domain to one of the ISP, or a free provider such as Angelfire.

For example: against: 6.-taking our own domain name we will have greater credibility as a company. These 6 reasons are more than enough to make it clear that a domain name is essential to launch a web site. * Albert Pastor is author of the book keys to success for online business and director of tricks, ideas, strategies for business on-line. It is also editor of the techniques Web Marketing newsletter you can subscribe for free by sending an e-mail a: and you will immediately receive a special publication of welcome.

Affiliate Marketing


There are several keys that help you to achieve success in the internet business. In past articles I told you that one of the greatest virtues that must be taken is circumvent the overinformation that exists on the network. Today I want to show you another essential element for the achievement of your goals on the internet. The interesting thing is that this arose just a phrase of Budha which made me remember this key I saw and didn’t want to stop sharing it. Let’s see what was that phrase and what has to do with the business on the internet: in the confrontation between the stream and the rock, the stream always wins, not by force but by persistence Budha as we can see, the key word in this sentence is persistence. And perhaps you may be wondering: what important meaning can have the word persistence in a business Internet unlike the persistence to be taken in a traditional business? Well, the subject of persistent Internet comes for different reasons that I explain below: Internet does not change us the life of the overnight: there are too many promises that with a business by internet life us resolves in a twinkling of an eye.

This is false. You have to work, you have to study, should invest in staff training and people who will help you in your weaker areas or that more time you steal. Finally, there are many reasons why we should not fall into the illusion that we are going to make millionaires in just days. It is not easy to have a business on the internet from thousands of dollars in a few weeks: is hard to see results in a short time. While it is true that doing Affiliate Marketing you can start making money relatively quickly, it is not true that to be able to make a business really profitable and sustainable over time should have patience and persistence.