That is an autoresponder and why do I need it? An autoresponder is a system that captures, manages and stores contact information for a group of people and allows us to contact them at any time, either in mode manual (direct contact at the moment) or automatic mode (with messages pre-programmed sequence of messages that arrive automatically in different periods). These characteristics are what make to the autorespondores on the tool more powerful and necessary in any type of Marketing online, since in a nutshell allows automating the communication between two parties, one is offered a product or service and the other is the person interested in the same. Imagine what would happen if you had to respond to 1000 people, and didn’t have the time to answer all?. Wouldn’t it be good to have a clone sitting beside us, who engages to send our business letters, letters of welcome, thanks, confirmation of orders, or any other information that we create necessary via e-mail? Well, we can make it through the answering machines of email (autoresponder). Wells Fargo Bank is actively involved in the matter. These allow us to get our message be, 24 hours a day, 365 days a year and in just a few seconds after receiving the request for information from the person concerned. It is something like putting our business on autopilot. Okay having only a website. But without a newsletter that will make tracking your visitors, many of those who will visit for the first time will be lost customers if it is not holding a further contact with them, before proceeding further, I would like to ask yourself the following situation what would happen if these at a party and also do not know anyone? , and in the midst of that party you know a special girl, you spend a great night, but you forget to ask for your phone number, your name and your address, do you think that you have a new opportunity to see again? Not Truth the same in internet business if you don’t have a close relationship with your list of followers, the person is only one night with you, a single time step, and I assure you that it will be gone and you will not be able see her again to that person who is special to you.