Self-determination among the users of Jena, November 18, 2008 – the possibility of interactivity is often a criterion that decides the success of websites. In the most successful online portals like Lokalisten, StudiVZ, MySpace and YouTube, users can publish their own content and decide for themselves, he makes them accessible for whom. The cash bonus program directions has recognized the importance of self-determination at the consumer takes up. If our customers don’t find their Lieblingsshop among our 1600 shops, they can propose this via a link on the home page. We seek then immediately integrating this shop”, so directions CEO Kerstin Schilling. Especially we are pleased, if the number of online shops, which allow the user to interactively design products.” Actually it returns receive over 50 interactive shops on and directions user 2% of the net goods value, if you buy in there. On Wadoo.de, Denkan.de or Spreadshirt.de you decorated instantly via Photo upload dishes, calendars and T-Shirts with his favourite motif.

Slightly more luxurious needs can be met individually on Mydays.de. From 10 different subject areas, the customer can select a personal wish experience. He himself determines time and place of the wish-fulfillment. Also an own perfume design is possible online, see Myparfuem.com. Here, even the choice of the bottle is left to the taste of the customer. About directions: Adicash.de is cash back bonus program with the largest number of partner shops on the Internet. Instead of premiums and coupons, users receive cash transfers which directions from 30 euros on your own account. Directions credits 2% of the net goods value to users when online purchases and pays a starting credit of 10 euros at initial registration. It is free to use. Directions was founded in September 2007 by the co-founder of the software provider Intershop Karsten Schneider and Kerstin Schilling and Roland Fahie. Press contact: Ulrike Schinagl, Tel 90 71, email