Tag Archives: advertising & pr

Austrian Economics

by

And publicity was a monologue: stamps sent Messages, customers listened and bought then. This was so easy. Today, we call this approach of spam. And not only in the Internet. Filed under: Ben Silbermann. Unwanted advertising calls: phone spam. Penetrating radio and TV spots: Living room-spam. Gaudy mass mailings: letterbox spam. Erkauftes with expensive advertising money ends up in the trash or will be away just zapped.

We feel disturbed, we are angeodet and can no longer deceive us. Who today consumed or invested, rather believes the messages of his friends or the report of an anonymous bloggers, as the glossy brochures from vendors and providers on the market. Word of mouth is an impressive means of expression of consumer power. And active Referrers are the drivers of a positive business development. So be advised, to liberate the recommendation business by chance and strategically to build marketing and overall. Learn more at this site: Reeta K Holmes.

The rate of recommendation is developed to the extremely important all business key figures. It should be right up front in the annual report. Because who is not (longer) recommended, it is also not been soon might. A recommendation is the most valuable word of mouth referral marketing is the second way to new customers. The first way, the classic acquisition of new customers, is increasingly difficult. First-time users are becoming increasingly rare. Advertising is becoming increasingly expensive. And the hunting by customers of the competition works almost only about the price. Recommended business, however, is more or less already pre-sold. This results when the one who has received the recommendation, a positive perception, rapid decisions, higher degrees and loyalerem business practices. And quickly to new referral business. A recommendation is the visible and monetary evidence for the loyalty of customers. Not what the companies are so proud, but solely, what the customers about their products and offers, services, and brands, shortly about their performance say what is talked, commented on the Web, and hung in the media at the big Bell on the street, decides whether the weal and woe on the market. Better so, hear the company well there – and encourage their customers to praise them in the highest tones. The strategic targeting of active, positive referrers is the smartest, most affordable, and last but not least most promising sales growth strategy of all time. New customers will be balanced in this way with supplied for free. More info: low-cost evening seminar series future trend referral marketing’ the dates (from 18:30 22:00): 28.10.2008 Cologne October 29, 2008 Frankfurt a. M. November 13, 2008 Stuttgart, November 19, 2008 Berlin November 20, 2008 Hamburg 09.12.2008 Munich pricing and registration: SemiGator exclusive price: 79, net with SemiGator education card: 59, net booking hotline: 0800-50604446 booking by E-Mail: more information: 9empfehlungsmarketing the seminar management of Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. For over 20 years, she has held senior sales and marketing positions international service sectors worked and several awards. The diploma in business administration and eight-time book author is one of the best keynote speakers in the German-speaking world. You also works as a business trainer and teaches at several universities. You heard the excellent speakers’ to the circle. For her book customer proximity in the boardroom ‘ she was awarded the Book Prize 2008.

My Vetter

by

There are also still in Arabia reserved certain occupations are entire neighborhoods, such as the silversmith. The Klan-to individual companies is changed with increase of people in a city of tens of thousands. Thus, the differentiation became increasingly important. Thirty (?) Pages Meier in the Berlin industry book proves that historically the economic observation was becoming increasingly important for the commercial driving: Josef Schmied, blacksmith at the Trabrennbahn Dinslaken is a piece of sugar for a Fiirmenbezeichnung method: there are different types of sales. Sell by shipping/Internet-shop, business/office or the living room via the Internet.

It is aunt Emma shop today to retailers or . He/she was retailers and specialist for… Here, the generation name for sales success is crucial. Earlier, it was a personal recommendation: “My Vetter aus Dingsda with leaky roofs knows!” Later they were looking for yellow pages under D in > roofing and chose the with the largest or smallest mm display, depending on the purse strings. Then went one such as EDEKA, a generalist. These were names or synonyms to anonymous brand terms. You can call a small problem solver only passport form if they have to do it with ladder.

Keep in mind: the company name can rational-digital (passport format) or do the emotionally-analog: residential paradise to attract the different hemispheres of the brain. Today, we must also distinguish between: persons and capital companies, etc., as well as between craftsmanship and industry, etc. To still the conversion of problem solving and name came to brand: pace instead of paper handkerchief Maggi instead of Greens which must define who is not peek & Cloppenburg or C & A in fashion, in the network, also as name brand: Bogner fashion: premium quality for sports and leisure activities were examples from the pre-Internet time, name brands: Bosch larger companies are shifting from known personal to more anonymous name : MAX MuLLER, freight forwarding Schmidbauer Gruppe GmbH bahrt other logistics group anonymize themselves from the outset: EUROPCAR ADAC who once engaged in international transport and logistics AG cryptography, or a new password was looking for who knows the readable information: Wolfgang Schwalm (un encrypted) the half-read: HeLBa, W.

Marketingsummer Tour

by

Keynote address to “Authentic marketing that works” on May 22, 2009 starts the Dusseldorf marketing consultant Heath Liebmann her this year’s summer tour. On the grounds of the old sea grass spinning (culture canteen, Plochinger Strasse 14) she holds from 19:30 to 21:00 “an impulse lecture on the topic of authentic marketing that works. The number of participants for the premiere tour is limited to 12 seats, the entrance fee is 30 euros. Find out detailed opinions from leaders such as Jeremy Tucker by clicking through. Caya Ersfeld,, accepts applications for the waiting list. Other stops on the tour will be including Karlsruhe, Wolfsburg and Frankfurt. For me, marketing works only if it is authentic and credible.

Therefore, I would go forward also to lead by example and show entrepreneurs how to make known his business with creative ideas and personal commitment,”explains the self-employed marketing consultant and copywriter. Since 2003 Heath Liebmann supports creative entrepreneurs and freelancers in their positioning. This has among other things “the successful online workshop the nose factor as consultants are unmistakable position” developed. In the fall of 2007, his first book was the Gabler-Verlag under the same title. On her blog blog published them regularly interesting articles around the search and find the desired customers. (Heath Liebmann)

Executive Creative Director

by

Prize-giving ceremony in Berlin: ZMG awarded the best newspaper ads and youth work in Frankfurt am Main, 17 April 2013. Display with Muhammad Ali and his grandson from the core values “campaign of Louis Vuitton has convinced the jury of ZeitungKreativ. The motif also won gold in the competition ad of the year 2012 “. Around 200 guests the ZMG newspaper marketing awarded the winners of its two ZeitungKreativ society competitions on April 11, 2013 in the substation of Alexanderplatz in Berlin. Display of the year 2012 price which jury advertising must go under the skin”said jury member and laudatory Sascha Hanke, Executive Creative Director at Kolle Rebbe Hamburg. Great advertising raises emotions and that succeeded impressively in the three precious metal winners in the ad of the year. From 110 entries, the jury has selected them.

In addition to the price of gold for the moving scene of Muhammad Ali and his grandson (Agency: Ogilvy, Paris;) Photography: Annie Leibovitz) were awarded silver and bronze. With silver, the jury awarded the humorous display of Rosler”the Sixt Car rental in Pullach (Agency: Oliver Voss advertising agency, Hamburg). With the motif, the car rental company had taken the FDP and its Chairman on the grain. “” Place three and thus bronze Nutcracker secured in the ads “and Pharaoh” by UHU in Buhl/Baden (Agency: Kolle Rebbe, Hamburg). The winning designs of the ad of the year: newspaper-creative/display of year 2012.html competition new(s)comers best 2012 the winner of the new(s)comers best on the topic of this year’s “make you strong! For others!”were also awarded in Berlin. It was the task of Nachwuchskreativen to develop ads that promote the good and for good deeds. Jury member and laudatory Bert Peulecke, Managing Director described the over 220 submissions creation by thjnk Berlin as consistently strong work on a high level of creative”. “Three particularly original motives were rewarded with the coveted prizes of this competition: Gold is there for the display of book donation” for the Miami Ad school Europe, Berlin: Moritz Schafer (Text), Hugo Gstrein (art direction); Tutor: Niklas Frings Rupp.

Online Press Releases

by

Online press releases are a journey through time a powerful sales tool make you with me in the year 1995, so 18 years back. The notion of social networks”was still non-existent for most of us. PR worked like this: A company wrote a good text as press articles and sent them to the local newspaper or on some magazines and asked for publication. This was BBs first, quite simply put. 17 Years later, in 2013, this no longer works in most cases. Today it is much easier, which is not to say that all companies offering opportunities are also aware of. How is it today? Quite simply, you send an online press release. The following 10 tips will help you to attract more new customers with optimum online press releases, to make more sales and more profit.

1. A tremendous opportunity that online press release today is the online press release a standalone communication tool. You address directly with your customers and prospects. And if your Press release transported added value, then your press release is recommended. How does that work? You write a text and publish it online in a media room. Many of them are free, others you have to pay. And the press release is online. If the press release is written, the actual publishing is a matter of 3-5 minutes.

2. Find a very descriptive title is very, very important. Imagine, you have developed a new product. Suppose a robot that is used in the automotive industry assembly line. He is 30% faster than the fastest robot and is only marginally more expensive price. “Now, you could write: new developed robot from the company Muller”. Presumably, this message would go down more. “You could also write: awesome latest robot 30% faster than the fastest!” You agree with me probably the second title sounds differently, without exaggeration.