they have no sense "that people will like it." I think every person has any targets, ideas. In communication with them is useful to recall the hierarchy of human needs by Maslow: 1. Physiological needs (such as sleeping, eating, sex) 2. The need for security 3. Social needs (the need for love) 4. The need to respect 5. The need for self-Which item is your goal? It is clear that the needs of numbered 5.3 can not be met outside of society.
Just to meet those needs and is creative. In my opinion, creativity is here that a coin with which we want to "buy" these items. When a man in love, it can do extraordinary things. What is it like no creativity? In order to become a leader and gain the respect of people sometimes commit unthinkable combination. This is the same creativity! And that creativity is primarily aimed at men. So, before you choose a product for manufacturing, or plan of action for implementation, must be done exercise. 1. Take one of your ideas or goals.
To get started you should not take anything global. 2. What are you going to do? Describe in general your product. 3. Take a definite place in the room where you are. Your imagination and look as if from the whole of humanity. Looking to be aloof and independent. It's not even your mind, and an independent expert opinion. Who should your work (product)? Write to the maximum list of your possible customers.