The Spanish Association of Franchisers (AEF) will be part of a year French Expo-organized by Feria de Madrid, in its Fifteenth edition. Present at stand number 5F02, 5 Pavilion, on 7-9 May this year the hall is home to more than 150 brands will showcase their business concepts. Given the difficult economic situation we are in, from the AEF continues to encourage small investors and entrepreneurs in general to implement its business plan through this business model, under a previous study of the sectors of interest- that offers guarantees and proven business concepts and expanding nationally and internationally. On this, Edward Abbey, manager of the AEF, said, “The franchise is a commercial distribution formula that best suits the current situation, the importance of brand, continuing education, modernity, the alignment will market and reputation. ” Within activities and workshops that will develop in the classroom, the AEF will be part of a number of workshops organized for the Madrid Forum III franchise.

The first debate, “Franchising in times of crisis” will take place on Thursday 7, at 10.30 hours, and it will provide its view, Xavier Vallhonrat, president of the AEF, with Juan Miguel Marquez, director of the Division Services Promotion ICEX, Almudena Diaz, Director of Trade and Services of the Madrid Chamber of Commerce, and Mariano Alonso, managing partner of French World Consulting. For the second day of the Forum, Edward Abbey, manager of the AEF, share table entitled “The franchise, one option for the self-employed” – at 10.30 hours, with Santiago Barbadillo, Barbadillo CEO and Associates and a representative the Ministry of Employment of the Community of Madrid. Thus, through such forums, professional meetings and seminars on franchising partnerships recently with- Chamber of Commerce of Madrid and in the days French World monthly “franchise Tuesdays” -; international trade missions, etc., The AEF promotes and defends the franchise system as a commercial formula. On the Spanish Association of Spanish Franchisers Franchisers Association (AEF) was founded 15 years ago and currently consists of 193 members, whose turnover represents 66% of turnover generated by the franchise system in Spain. The objectives of the AEF are to represent and protect the interests of the franchise in our country and to partner with the Administration and make it available in other markets, through its presence in various international franchise exhibitions. In turn, the AEF is a member of the Ibero-american Federation of Franchising (FIAF).