More than 70 percent of the 5000 large companies in Germany, have no management right to the corporate brand and give no clear guidance, what they stand for their managers. Tyron Birkmeir understands that this is vital information. More than 70 percent of the 5000 large companies in Germany, have no management right to the corporate brand and give no clear guidance, what they stand for their managers. As the result of a representative survey of the LEA leadership Equity Association among 400 top decision-makers from business management, communication, marketing, and personnel from the spring of 2009. So the result of a representative survey of the LEA leadership Equity Association among 400 top decision-makers from business management, communication, marketing and personnel from the spring 2009 it is corporate, and employee management fit for the brand for the success of a brand enormously important. A brand in turn must closely connected with the management and the corporate culture be to have stock and success in the long term”, as Christina Grubendorfer, managing partner of the LEA Leadership Equity Association GmbH in Berlin. As Managing Director of the German employer branding Academy has the entrepreneur until beginning of 2009 contributed to bringing the issue of employer positioning on the agendas of the companies. Now she is dedicated to a topic, which is rarely known, for all the current in the German-speaking countries: leadership branding brand-focused business and leadership.

(Brand message management) The economic, political and social situation it shows every day. Companies are under pressure, change, restructuring, change strategies and merge. Even established corporate brands disappear. The success of these changes stands or falls with the corporate arms. It managers are asked, who know what they are, give the orientation and are these authentic and credible have a clear stance. So leadership branding is understood a value-added factor is the orientation, credibility and trust supports and strengthens corporate brands. (Brand values with) Life fill) a current LEA examines the core benefits of leadership branding study among 400 top decision makers. Key benefits identified a significant increase of credibility and reputation.

In addition increases leadership branding the quality of leadership, commitment and performance and thus helps in the recruitment and retention of professionals and executives. Access these effects both for exposed individuals as Board members and Managing Director as well as for the management team as a whole. If brand orientation becomes a central claim of leadership, brand values are filled with life. Study on the download here. +++ LEA leadership Equity Association GmbH +++ Managing Director Christina Grubendorfer +++ Kurfurstendamm 190-192 +++ 10707 Berlin +++ FON + 49.0.30.700 159 630 +++ fax + 49.0.30.700 159 510 brand and leadership bring into line +++ the LEA leadership Equity Association GmbH is an interdisciplinary team of brand and communication experts. Organizational consultants and management developers. LEA established a new and brand-oriented understanding of leadership and supports companies to build credible, authentic and trustworthy leaders to save the budget for management development, to use managers and employees brand ambassadors to make, as well as leadership in recruiting, retention and in the customer and investor relationships.