The development of a crisis in the country has forced many companies to recall the profession sales manager. This profession has recently become a profession of actively seeking customers in the profession of passively waiting for calls. Not being able to invest big money in advertising, corporate executives have cut advertising budgets, and began to talk about the need for telesales. However, it should be noted that the work of a good manager sales depend not only on his ability to get through to the right person and the ability to convince the client to sell services being needed. A successful sales manager as a good pianist needs a tool for their work. Tool to assist sales manager in the sale, has always been and will continue to be a regular catalog. Promotional Products – a unique and inimitable marketing decision, and to abandon his creation, hoping that your staff is on their fingers to tell the buyer about the merits of the goods – are unreasonable. Directory, unlike many other printing, is a systematic and more mature titles.

Goal advertising leaflet or booklet – to draw attention to the service or activity, the goal of good catalog – to stay on the table a potential buyer as long as possible and provide him with as much information about a possible purchase. It is noticed that in contrast to the small printing – flyers, brochures or flyers), directory name, have all chances to be a source of stable and constant over time selling your product. On this work by many factors – good photo, correctly drawn description, indication of the detailed characteristics of your product (color, size, articles, charts and tables). All this combined effect on the spectacular and most importantly regular sales. Who remembers specialist responsible for the purchase of furniture or equipment for your company? Company, which paid particular attention to the presentation of his product and developed a competent design catalog or on the company, which has left at memory of nothing but business cards? Develop a good catalog – is a carefully planned action, which should not be detail.