In addition, you can highlight certain aspects of professional fitness person: imagination, the ability to analyze and process a large amount of new information, synthesize it, to concentrate on the core issue. Having at the same patience and care, the ability to think outside the box. Possession profession requires the ability to articulate business ideas into words and convey the necessary information to the consumer. The text is created, taking into account the regularities of human psychology and society, advertising, pr. Important in the work of a copywriter – this idea of the very filing of information material, and drama, and shape. Then, only the text becomes an active sales tool, shaping public opinion and values. Such is the business writer must have the imagination and logic, the talent to grasp the essence of things, the ability to express it in striking verbal images. And most importantly – to see and feel, for whom he wrote, with whom he was talking, expertly choosing his words coming to mind and heart.

His main job – to write lyrics that sell ideas. – Professional and specialized approach to the creation of texts. For example, in financial texts are working copywriters-'finansisty ', with medical and pharmaceutical – experts in the field, advertising copy writing – advertising agency, PR-articles – journalists with the knowledge of basic PR-and press releases, news articles – , slogans and scripts creative people to create commercials, but now scenario of events and speech – filmmakers copywriters. Such a narrow approach offers advantages in quality and speed of order execution.