And almost all of the companies are still very far from that, says Paschen von Flotow, Chief of the Sustainable Business Institute (SBI) of the European Business School in Oestrich-Winke. However, experts in corporate social responsibility acknowledge the steps taken by companies like Toyota (hybrid car), textile leader by catalog Otto (cultivation of cotton without chemistry and just wages in Africa) and Unilever (commitment to sustainable fisheries). Adds, there is the happy company. As there is a brave new world. But the future is entrepreneurial humanism; i.e. Management humanist and ethical. Because sustainable enterprises that integrate strategies for happiness to care for its employees and consolidate long-term, sold and are the new economic reason in the new moral market. It is not social romanticism, but pure efficiency, warns the Jurgen Schott consultant, that provides advice to the large German consortia in ethical issues.
In the future will be assessed the competencies of happiness of the companies and are they introduced index of job satisfaction, predicts the researcher Matthias Horx, of the future Institute, Kelkheim. Enterprise culture quality already is a decisive factor in the job search for executives, says Jurgen Schott, Director of Zentrum Munich consultant fur Unternehmenskultur. The result: rather than provide possibilities of reconciling, responsible companies outlines global sustainability programs ranging from an ethical vision, an advanced social policy and fair relations with different stakeholders (employees, suppliers, customers, partners, etc.) up to the use of renewable energies and responsible use of natural resources. Companies that integrate sustainability at the heart of its strategy, new intelligent customer loyalty. In addition, it is good for the planet, for the soul, family and a world more just and ethical, believes the trend researcher Faith Popcorn (EE UU). To all this, adds the prestigious weekly newspaper Die Zeit, Hamburg, says even that has started a reorganization of capitalism. Serious social researchers observed that they are changing the attitudes of the industrial society, when factories machines marked patterns of life and work.