When it comes to the performance of the complexity and the globalization of human resources in the competitive market, comes forcing the organizations to search ways of integration in the diverse sectors of the company, aiming at significant and qualitative profits in the organizacional climate, and improvements in the quality of the communication and the relations between customers internal with external customers. ‘ ‘ Endomarketing is the extension of the classic function of the marketing alone that come back toward inside of organizao’ ‘. JPMorgan Chase might disagree with that approach. (Bekin 1995). ‘ ‘ The empreendedorismo is the creation of value for people and organizations working together to implement an idea by means of the creativity application, capacity of transformation and the desire to take what comumente it would be called risco’ ‘ (Good Angelo, 2003, p.25). Although the concept to undertake in the companies to esbarrar in the corporative culture, those that obtain to ultrapasar this barrier, creates a new model in the one in the businesses becoming the company most agile.

This change beyond provoking one source of innovation in the culture, also promotes the competitiveness and the birth of the call enterprising organization. The intraempreendedorismo must inside be created from a favorable climate of the company and a comprometimento of long stated period, over all of the managers of the responsible areas. Endomarketing inside has a very great challenge of the organizations in acquiring knowledge in the collaborators of the necessity of use of definitive and essential values as: cooperation, affectivity, empatia, comprometimento and transparency. These values when developed and applied correctly they are transformed into productivity, profits, professional growth and personal accomplishment. When the companies decide to implement the process of endomarketing, the paradigms are breached, therefore she will have permission of the company for the implantation of the process of endomarketing and the consolidation of all its evaluated stages. Apartir from there will be possible to observe great evolution in the productivity, therefore through communication, and of the liberty of speech of ideas between the employees everything will be more understandable and efficient, therefore the employees will be able to display its ideas for all the segments of the organization and in all the hierarchic levels.

One expects that the adoption and implementation of the FOOT they continue fortifying the awareness of all in relation to the social responsibility and the sustainable development. Words Key: Principles of the Equator, Financial Institutions, Partner-ambient International Finance Corporation, World Bank, Support, Project Finance and Riscos. INTRODUCTION For all the history of the humanity, the Man searchs to satisfy its necessities through the exploration of the environment. However, this attitude is necessary for the proper survival of the species human being, a time that the man is part of the nature, all its actions, generates residues, that intervene with the conditions of the way (NUSDEO, 1995). /a>. A significant increase of the level of this interference, occurs with the sprouting of the Industrial Revolution (1760 – current days). It is truth well that the industrial development, improved the quality of life of the people with the sprouting of devices and necessities that until then did not exist, to put, with the objective to supply these necessities, increase of the disequilibrium in the environment because of the improper use of the natural resources has presented an alarming increase and great part of the world-wide population feels these consequences. The amount of emitted toxic and pollutant residues in result of the productive process increases to each day and places the survival of our planet at risk. The concern in relation the ambient pollution only passed to be seen as a economic problem from the second half of century XX, molding a sustainable reasoning in the people and knocking down the theory of: ' ' Everything in favor of the Desenvolvimento.' ' The sectors that enclose the productive chain in turn, have felt the necessity of recriar its forms of production, with the objective to minimize the destructive impact that can come to cause in the environment and to start to work of a sustainable form.

The strategy of reinforcement of the AFRs, beyond the improvement of the work conditions, with qualification and promotions, backwards the formation of organizations as associations and cooperatives. In 2003 an association of processing agroindstrias of some colonial products in such a way of vegetal origin was created the Association of the Net of the House as animal, with the objective to carry through actions come back toward qualification of the commercialized products and to search practical alternatives to take care of the current law producing sustainable goods of consumption in the spheres ambient, economic and social. This AFRs products of the familiar subsistence search a survival strategy transforming into a market alternative, and for such they are organized of associativista form. How was organized this association? As the producers had absorbed this idea? Then, the work proposal was to understand better as the involved actors in the process interact. To sharpen the look on the questions that permeiam the AFRs is of the highest complexibilidade, therefore the facts are not explicit.

In view of the proposal to make a rescue of the process of constitution of the association Net of the House, as it comes articulating its current activities and the relation enters the actors of the process, this lives deeply together the AFRs makes to reflect that these agricultural citizens more are atrelados the politics of what they imagine. To dialogue with the participant actors of the process, to understand the logic or lack of logic of work of the public agencies and to interact with producers inside of its reality of work are without a doubt one ' ' to stop for pensar' '. In this direction the period of training work was divided at two moments. The first one with the accomplishment of directed studies, on the basis of readings and referring quarrels of texts and articles to the productive reality partner of the Fourth Colony, our object of comment at as the moment experiences the field of the studied reality.

This is a reality of the present, all complains in them that we do not have money to make one definitive activity. If you find that she is because you earn little, then completely is made a mistake. Its expenditures are consonant what you earn, and fit it to it itself to all control the money that enters and leaves its wallet. Certainly already it happened to it, when he is to the colloquy with a prospect its and super is interested in its chance of business and to say – it that it cannot sign because it does not have money in the pocket to invest. Wise person who 99% of the people who had gained would crowd it last 5 years had met in a worse situation to the one of what already they were? The factor to earn little is not justification for the bad financial control, you has to learn to manage its money is 500? , 1000? or 10.000? , to this calls Financial Education. I go to count a brief event to you of one of my partners of business, it was to make an excellent work in its company of Marketing of Net, but it was always to never say me that it had great profits and that the account of it was always the zeros.

I asked to it that expenditures had every month so that none never sobrasse money. it said me, good I have bought some courses and this finishes for reducing everything completely what I earn in my business. Unhappyly this happens with immense people, is not for buying many courses or products, therefore an investment for the personal development will have been considered will go to have the return of this money later, but what it happens is the opposite, for times they buy courses and products alone for being interesting and nor are used nor practised with the had value. Who says courses or products online says another thing any, if not to make a good management of our monthly prescription, we will go to be always with the empty pockets. It knows because she is that most of the people who give up a business from house? It is not for not gaining money? because they spend EVERYTHING. Solution? I am here for helping, if you want to be rich in the Internet its Financial Education you are the base of everything. I invite to it to read it an extraordinary book on Financial Education. ' ' THE MAN RICHEST OF THE BABILNIA' ' he will be able to make download here.

After you reading this book, he will be capable to know its financial condition exactamente, and thus he will only know what he can save, what he can spend and what can invest. Here he is what I started to make, and where the results had been fantastic until today. – And in the day 1 of each month writes in a leaf all the expenditures and profits. ALL! – Care Has, therefore 20% of what you earn you represent unexpected expenditures, therefore keep to these 20% go certainly them to use in any height of the month. – To have an account where you do not possess cards, checks, Internet banking. – 10% Place of what you earn in this account (Way Saving), will be able later to use this money for investments. After knowing how much they earn? How much They spend? It will be much more easy to live? They have one day Fantastic! Fbio Pine

I register in cadastre therefore it it is essential and indispensable to the movement and commercialization of products. This means that it is a support element, that needs to be compatible with the necessities of the company, it must be a facilitador and not a barrier. Today it is frequent to find the existence of incomplete cadastros, with error and divergent information. many times each field I register in cadastre of it generates a series of action of planning or operation, and any errors or divergences can have serious consequncias throughout all the chain. Although almost the totality of the industrial products to leave the respective plants with bar code in the packing of sales and many times in the boxes of forwarding, is common that the companies who commercialize or manipulate these products throughout the supplying chain, they create internal codes to identify thus losing them the benefit to adopt a system of I register in cadastre only universal e, compelling shippers and receivers to identify the content of a box, a pallet or a vehicle for description of product that comes in the forma bill of sale. Inside of this context, where the agreement of the importance of one I register in cadastre standardized is clearly for the involved ones in the process, the question can be express in the form of the following question: For which I register in cadastre it to reasons only is not adopted by the industry and retail? Which the real possibility of the creation of a system of I register in cadastre standardized between industry and retail. The behavior between industry must be analyzed and retail searching to understand what it lacks for the standardization of the system of I register in cadastre, evaluating which the difficulties for the implementation of the system of standardization of I register in cadastre of products and what this will go to generate of advantages.

Primerica, obe231.blogspot.com says:

This is a blog about my experiences at Primerica and my opinions about this great fantastic company. Primerica does what is right for their clients 100% of the time. I’m an agent and I feel positive and good about what I do for families. Disclaimer: The postings on this blog does not represent Primerica Financial Services as a whole, but as a matter of opinion and information based by me.

One knows well that all strategical planning must contain objectives and goals. The concept of both the terms still sufficiently is confused. For Rodrigues et al (2009), the objectives is understood by quantitative and qualitative results desired by the company. The authors still mention that goals are resulted quantitative measurable if to carry through specifically in stipulated stated period, that is, the goal mensura what the objective desires to reach in form of numbers. The objectives and goals have basic paper in the strategical planning. To if establishing stated periods and quantifying the results, the objectives and goals become the planning most easy of being executed. It is important to attempt against itself that the objectives, as well as the strategies, must take care of the necessities of the organization.

The objectives and goals must be tangible and not a dream in the imaginary one of the executive. For Coast (2007), the objectives and goals also have the purpose to consider challenges to the strategical planning. Bigger and bolder Quo will be the objectives and goals, more challenging will be planning. According to agreement of Rodrigues et al (2009), the objectives can be classified according to nature, form and stated period. Referring to the nature, the objectives can be general or specific.

How much to the form, them they can be quantitative or qualitative e, finally, in relation to the stated period, of short or long stated period. For Ansoff (1990, p.58), the objectives of long stated period inside have determinative paper of the organization: But, to remain income-producing in the long run, the necessary company to continue renewing itself same; new resources must be applied and new products and markets need to be developed. Many basic phases of this activity of auto-renewal possess long periods of maturation. Therefore, during the next period applications of resources for some types of necessities long-range, such must be made as research and development, managemental training, and new capital assets.

As Azevedo, ' ' it is not to write a segmented text correct, but yes to inside have a cohesion of the context, finishing with the idea of that to write correto&#039 ortograficamente; '. It fits to the educator to run away from the rules, grammatical and giving emphasis to the content contained in the context. Being thus, the union of letters of our together alphabet that if to transmit in words, that are not coherent with the ortogrfico system, and the same time if no phonetic interpretation, in which they are possible representations d sound. as soon as if of the right o of if educating, to give the voice to the other, to recognize its rights of each citizen has its origin, that is, each region has its proper dialect. The alterations introduced in the orthography of the Portuguese language for the o ortogrfico agreement of Portuguese language, signed in Lisbon, October of 1990, for Portugal, green Handle, Guin-Bissau, Moambique, and later for Timor East.

This simply ortogrfico agreement and for in such a way restricts it written language not affecting no aspect of the said language. The express language to the culture of the community says that it, transmitting through the generations involved of this community, having a insupervel conflict enters the ideal of uniformity of a ortogrfico system and the verbal reality of a language characterized for how much in such a way regional the social variation. As Antonio Houaiss affirms that, the one of the most important institutions on Portuguese language in any form of written communication. It is basic so that all know the new rules that go to conduct the language and for who it wants to write correctly. For in such a way the languages they are as they are in virtue of the use that its falante makes of it, and not of agreements of groups or decrees of government.

Examples are the names as the air deodorant BomAr, Always Free feminine absorbent. c) Desirable: Aesthetic, the consumers must find the element of the cativante mark, must visually be desirable, verbally, amongst other aspects. Names as Shining (detergent in dust), or Silk (Shampoo), exemplificam. d) Transfervel: The element of the mark must be able to be used to present new products in the same one or other categories. Sufficiently used criterion for manufacturers of automobiles.

e) Adaptable: The element of the mark must be adaptable and atualizvel, f) Protected: The element must be able to be protected judicially, in concorrenciais terms, and also not to have easiness of being copied. It is important that the names become synonymous of its categories, as Gillette, Xerox or Maisena, and still thus, withholds its rights on the mark and they do not become generic. The elements of the mark must easily recognized and be remembered, beyond inherently descriptive and persuasivos. Being memorable or significant they can also alliviate the responsibility of the marketing communications whose objective is to stimulate the awareness and to tie associations with mark (KOTLER; KELLER, 2006). As well as the names of the marks, another powerful element is the slogan, that can function as one ' ' gancho' ' to help the consumers to understand what it is the mark and becomes what it special. Moreover, it is an indispensable way to summarize and to translate the objective of a marketing program, as ' ' Goal, airlines inteligentes' ' or ' ' TIM, you without fronteiras' ' (KOTLER; KELLER, 2006). The different associations that also appear of the desirable and cativante aspect of the mark elements can exert basic function in the Brand Equity, treat subject to follow. 4,4 BRAND EQUITY? MANAGING THE VALUE OF MARK In accordance with Aaker (1998), the Brand Equity is a set of on factors to a mark, its name and its symbol, that add or deduct from the proportionate value for a product or service for a company and/or the consumers of it.

Ahead of as many elencadas characteristics we can perceive that an accountant is not enough to have only good ideas, will force and determination, is necessary much more, is necessary a more holistic vision of the market, to know to search solutions, possibilities, innovations, confidence, responsibilities adding more value to its products and services. To be an enterprising accountant is to have abilities managemental techniques, staffs and, to take its proper business to the desired success. If the maranhense accountant to adopt these characteristics, will have the found aptitudes most common in the entrepreneurs, more possibilities will have of being successful. To think of creative form, not to think equal to excessively, is a differential to arrive itself at the success. Therefore the accounting and the empreendedorismo cannot be treated as distinct subjects, therefore one complements the other and both, as much the accountants how much the entrepreneurs are ‘ ‘ tomadores’ ‘ of decisions. An accountant formed without characteristics of an entrepreneur, probably will not be a success professional, in the same way, an entrepreneur who mounts the proper one I negotiate and that he does not use of the basic concepts of accounting, probably he will not get success in its enterprise. The ideal is to together join the characteristics of a good professional of the accounting with the ones of a good entrepreneur, thus forming a mixture that will form a success professional. Conclusion As fast changes is occurring in some sectors, economic, politicians, financiers and cultural, the work of the professionals is being differentiated.

In this context of increasing globalization competitiveness, the maranhenses accountants need to search concrete and objective ways to adapt itself to these transformations, where the accountants need a formation scientific technique and to develop specific activities of practical the countable one, with capacity of externar values of social responsibility, justice and ethics, they need to have ability to understand action critically, analyzing the organizations, anticipating and promoting its transformations. In a globalizado world the ability necessity is increasing, attitudes enterprising spirit and professionalism, an able and qualified professional only can offer a quality service. In this new time, the knowledge becomes if the well most important one for a managing accountant, however knowledge is not only enough, she is necessary for in practises and to make. This elapses many times of the enterprising spirit. For Dornellas (2001 apud THIMMONS 1985, P. 38), ‘ ‘ The empreendedorismo is the one quiet revolution, that will be for century XXI more than what the Industrial Revolution was for century XX.

The entrepreneur possesss characteristics differentiates who it and always is pledged in perfecting them. She is the person who wants to learn, searchs the self-knowledge and update in relation to the way where she acts. For the maranhense countable professional if to keep today in the market, and to take care of to the new profile of the companies it must adopt the characteristics of an entrepreneur to have a differential, to break paradigms and if to place ahead of better conditions to face the work market. The way of an entrepreneur is a permanent process of learnings in relation to the constant changes that the enterprise environment provides.

Already in the question of the organizacional border it is not cabvel to believe that they are total impermeable. Hall, (1984) affirms that & ldquo; the organizacional theory currently is suffering the consequences of an emphasis smashing in ambiente& rdquo; (p.23), therefore currently the social forces are influencing the organizations, as much in its action, as well as, in its objectives. Hall, (1984) believes that the social environment has capital importance for the organizations and that the physical environment, has more importance of what some scholars observe. After the analysis of diverse definitions of organization, Hall, (1984) defines the same one as: (…) a collective with a relatively identifiable border, a normative order, scales of authority, systems of communications and systems of affiliation coordination: this collective exists in a relatively continuous base in an environment and if it engages in activities that are related, usually, with a set of objectives. (p.23) Another form to understand the organizations is for the bias of the studies of the Theory of the Organizations. With the advent of the organizations, researchers of the area of psychology and the administration, had initiated studies on organizations and the behavior of the man, and thus, had appeared some models of the Theory of the Organizations.

According to Motta and Vasconcellos, (2004) Gareth Morgan, in its Images book of organization (MORGAN, 1986) apud (MOTTA; VASCONCELLOS, 2004) brings studies on the Theories of the Organizations, where it explains the classic model of organization. In this model, the organization is a system closed and structuralized in objectives that are used to manage all the company, being metaforizada as a machine that is planned to execute definitive functions and not to leave this focus.